Franchising has become a very popular feature in Portugal during the past 10-15 years. Not only have the Portuguese taken to well known franchises but have also created many brilliant concepts. We'll take a look at some of the most important data as per the Portuguese Institute of Franchising's latest census.
1) Portuguese are knowledgeable about the franchise system, due to, in no small part, the ever growing number of franchises. 2011 saw the total number rise to 578 (+ 8 from 2010) which is an impressive figure when considering there were 363 ten years ago.
2) Just 61% of brands are Portuguese. Spain comes in second with 13%, then USA (7%), France (4%), Italy (3%), UK (3%), Brazil (2%), and others (7%).
3) 72 Portuguese brands are present in other countries with 776 establishments (+ 26 from 2010), while for many their foreign income represents 50% of their total revenue.