Following our last post, here are a few more facts to round off the picture on franchising in
1) 44% of all franchises are based in
and 24% in Oporto; Setúbal (5%), Aveiro (4%) and
complete the top 5. Braga
2) The franchise sector as a whole represents 3.1% of Portuguese GDP or € 5,297 million.
3) The total number of establishments has slightly decreased from
12,014 in 2010 to 11,760 in 2011, and the
total number of employees has gone down to 70,151 or 4% less.
All in all, and despite the severe crisis sustained by the country, the franchise sector has performed remarkably well. So when the time comes to make their next move franchisors should think about Portugal and see what it has to offer.